“Content is King” – Bill Gates.

A great product or service in 2018 without a complimentary content that preaches to the potential clients or customers will often be rendered useless.

One of the best marketing strategies of 2018 is developing a strong content marketing strategy that stimulates your target audience and converts them to customers.

The true potential of your product or service in attracting sales will not be fully unleashed if you do not have a standard content marketing plan.

Content marketing is crucial in determining how many sales or conversion you get as a product-focused or service delivery company. A lot of company miss it at this point and leave a lot of money on the table without knowing it. They wonder why they are not making enough sales even though their product or service is a great one. The answer is having the knowledge of a professional content marketing strategy and creating one. Also important is how to promote it.

Content Marketing goes beyond just content creation, it entails features like:

• - Having a good understanding of your product or service


• - Understanding your target audience


• - Understanding your target audience interests and online behaviors


• - Where they visit online i.e. google, facebook, twitter, youtube etc.


• - Where they live etc.

This is just to name a few of the things we consider before creating and implementing a content Marketing plan.